Andy File Associates Limited are working as a Recruitment Agency on behalf of our client with regards this permanent position.
Our client a leading education solutions provider is looking to recruit a Channel Marketing Manager to work with the International Marketing and Sales functions.
Key Responsibilities
You will build profitable relationships with reseller and vendor partners in order to execute an on-going programme of marketing activities to support the growth of the business, on time and to budget.
To strive to operate in line with our Values & Ways of Working at all times.
Geographical scope Europe mainly but the team also cover Central Asia, Middle East and Asia Pacific
To collaborate with the sales team to agree effective channel plans which provide added value activities and seek out new opportunities for cross selling
Network with channel partners to proactively seek opportunities to influence channel sales through the creation of value propositions and messaging ensuring competitive advantage is communicated throughout to increase brand exposure and maximise the value from the allocated budget.
Manage key strategic company led events within the international region
Understand how the company’s USP’s and value propositions can be amplified within the channel.
Manage/drive participation in day to day running of partner programmes to ensure buy in and engagement and that promotional initiative and activities provide a good return on investment
Management of the budget, including accurate forecasting and reporting.
Experience:
International Channel marketing experience is eseential
Solid understanding of channel marketing programs and strategies
Good presentation and written abilities together with digital marketing experience
Project Management experience, for the purpose of maintaining partner timelines and milestones
Vibrant and energetic attitude, willingness to perform and get things done
Ability to negotiate mutually beneficial marketing opportunities with potential partner organizations
Ability to operate with a customer focused/partner advocate mindset
Solid analytical skills regarding return on investment and KPIs
Skills in complex problem solving, judgment, critical thinking, creative thinking and decision making.
Experience and ease with external facing communication (both written and verbal)
Strong communication, experience of working within matrix structures
Education & Qualifications:
Marketing degree or equivalent
This role will involve occasional European travel.
Experience in Spanish, Italian or Nordics languages is highly advantageous