Andy File Associates Limited are working on behalf of their client as a Recruitment Agency with regards this permanent vacancy.
An exciting opportunity has arisen for a Marketing Executive, you will oversee the company’s marketing campaigns both internally and externally, playing a key part in communicating the organisations marketing message.
The role
- Preparing and planning of all publicity material to maximise brand promotion
- Creating and developing new innovative ways to communicate the company message to new and existing customers
- Contributing to the annual sales and marketing plan
- Planning and project managing marketing events and evaluating their success
- Evaluating the effectiveness of all marketing activity
- Developing and implementing an internal marketing programme
- Supporting the sales team in day to day marketing activities
- Writing copy for all marketing collateral, including brochures, letters, emails and websites
- Understanding the product and customer profile and write thorough specs for each
- Undertaking detailed ongoing analysis of marketing campaigns to ensure targets/budgets are met
- Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion
- Social Media – Linked In, Facebook, Twitter, Google+, Pintrest, Instagram
- ESI Website – Updating & adding products
- Attending Trade Fairs – creating interest & assessing success
- Creating mailshots
- Management of website – WordPress
- Preparation of marketing literature, company stationery and branding
- Admin support as required including quotes and order processing
- Collection & delivery cost monitoring (using pre-populated spreadsheet formula)
- Euro exchange monitoring (using pre-populated spreadsheet formula)
- Database management
- Ensuring compliance is adhered to
Skills and Experience
- Previous experience in a similar marketing role
- Ideally a degree in marketing would be advantageous as would CIM qualification
- Strong and confident communicator
- Excellent copywriting skills and experience
- Design skills including graphics and web design
- Strong creative outlook
- Ability to prioritise workload, be decisive & take ownership
- Strong organisation skills with a keen eye for detail